Today, the automotive industry must delight customers who expect a vehicle experience no different than that of smart devices. Consumers seek a vehicle that can be fully integrated into their busy, digital lives, is autonomous, manages its operations, adds functionality and enables new features, primarily or entirely through software. As the automotive paradigm shifts towards a software-centric one, leading to the surge of the software-defined vehicle, automakers must rapidly innovate with initiatives in some key areas, including:
Partnering with IBM helps automakers modernize, optimize and innovate at a faster pace. Applying governed AI for insights and automation of thoughtful actions, combined with a hybrid cloud strategy and embedding Zero Trust technologies, allows for updates and upgrades, autonomy and constant evolution of the vehicle.
See examples of next-generation AI applications and digital transformation for the auto industry
Accelerate software development and get new in-vehicle features from “code to road” as fast as possible to succeed in the software-defined vehicle market
Develop and test software solutions and AI models in the backend, then easily deploy them into the vehicle by pairing AI with open source technology
Understand your customers and their needs, and accelerate the development of connected, personalized experiences, while meeting AI transparency requirements
Increase engineers’ productivity and speed, allowing shorter time to market and higher quality with intelligent solutions and trusted AI
Efficiently manage huge amounts of vehicle data by implementing a hybrid, engineering data management solution
Embed end-to-end data security throughout the product lifecycle and across the connected, autonomous, shared and electric vehicle ecosystem
Slashing documentation modeling time by 67%
Better equipping automakers to adopt rapid, high-performance, open source innovation
Optimizing user journey and creating the best customer experience
Accelerating product R&D innovation and aligning to international automotive development standards
Accelerating insights into vehicle safety
Producing an enhanced employee portal experience with watsonx.ai