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IBM targets rapid-growth market segments with new initiatives
At the recent Business Partner Leadership Conference, IBM announced a series of new programs and incentives aimed at helping IBM Business Partners expand their reach by leveraging growth opportunities in existing and emerging markets that include key industry areas such as security, medical, health care, digital video and the life sciences.
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PartnerWorld Web site streamlined for easier access to key resources
Based on research conducted with Business Partners, we are streamlining PartnerWorld resources and ways to view them on the Web site. To simplify access to high value benefits, they are now featured in a table in the Program Benefits section, and on the main page of each navigation category. In the Marketing area, all tools and information supporting campaigns are grouped together in one place. The Systems Sales site has been integrated into PartnerWorld, reducing the need for a second sign in. The product resource finder provides direct access to sales kits and resources for specific hardware and software products and solutions. And, the Selling section now provides a single point of access to opportunity management, pricing, ordering and reporting functions.
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Systems Sales Site integrated into PartnerWorld
The Systems Sales Site has been integrated into PartnerWorld to provide a single point of access. You no longer need to log on a second time from PartnerWorld to access systems, server and storage information. Learn more about the Systems Sales integration and try out the new product resource finder.
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Special offer: Subscribe to the IBM Systems Journal at a 75% discount
Employees of IBM Business Partners can now receive a one-year subscription to the IBM Systems Journal at a 75% discount or only $40/year. The IBM Systems Journal reports on advances in software, systems, and services, focusing on concepts, architectures, and uses of software. Do not miss this opportunity to receive the IBM Systems Journal regularly in print, learn about IBM technology, to increase your knowledge of current and future technologies. The journal is also available online at http://www.research.ibm.com/journal/ To obtain this special price go to our secure subscription fulfillment vendor on the internet and pay by credit card. Check "new order" and enter the Priority Code: BPIBM for the special rate.
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IBM Express Advantage Campaign Designer CoMarketing incentive
For a limited time only, eligible members of PartnerWorld® who order 200 two-pass outbound telemarketing calls using the SMB Express Advantage™ (Simple) or SMB CoMarketing Toolkit templates available on Campaign Designer™ can receive:
- 200 additional two-pass outbound telemarketing calls, and
- 500 Campaign Designer mail pieces (including print and postage)
- at no additional charge (approximate value: $5,000 USD)
In addition, eligible members of PartnerWorld who have solutions approved for "Built on IBM Express Advantage Offerings" can receive an additional 100 outbound telemarketing calls at no additional charge (approximate value: $1,000 USD).
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Replay: Express Advantage April announcement - listen and learn!
Do you need to understand IBM's strategy for mid-market? How about learn the new offerings and resources to help capture growth in the mid-market? Or explore how they can leverage local IBM resources and Express Advantage Marketing Plans to support their unique sales and marketing activities? Then listen to the replay of the Express Advantage April Announcement.
An audio replay will be available until 5/25 by dialing 1-888-203-1112 or 1-719-457-0820; passcode 4778121.
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Business Partner Specialty aligned to IBM New Enterprise Data Center
At the IBM Business Partner Leadership Conference, IBM stated its intent to introduce an IBM Business Partner Specialty Program aligned to our New Enterprise Data Center Strategy. It builds on earlier specialties introduced by individual brand teams. IBM is also announcing enhancements to the IBM Business Partner Innovation Center program to align it with the IBM New Enterprise Data Center strategy and offerings.
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Exciting new midmarket incentives
Earn more from IBM on hardware sales to midmarket accounts. Beginning in April of 2008, we are offering new incentives that reward you specifically for closing business in midmarket accounts. Take advantage of these new incentives, along with the exciting SMB, storage attach and solutions incentives announced earlier this year.
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IBM announces availability of powerful new solutions
Additions to the Express Advantage portfolio include two offerings designed to address the growing need for midmarket business continuity solutions -- a security-rich offsite data backup and recovery service, and an e-mail continuity and archiving service. Also, available today are a suite of recently announced Internet threat mitigation services and new POWER6™ processor-based servers, providing increased application choice and reduced energy and administration costs. In addition, the IBM acquisition strategy continues to position the company and its Business Partners to capture growth in the midmarket and significantly enable both to help customers accelerate their innovation agendas. With each strategic acquisition, IBM enhances its solutions for the midmarket and extends existing cross-company software and related services offerings.
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IBM acquires Telelogic AB: Moving forward together!
IBM has acquired Telelogic AB. Telelogic, an IBM Company, will be integrated into the IBM Software Group as part of the Rational software division. IBM and Telelogic intend to deliver the most innovative and industry-focused systems development solutions, providing our clients and Business Partners high value capabilities to make them more efficient and competitive.
This acquisition creates expanded opportunities for Business Partners in technical systems development especially in industries like aerospace and defense, telecommunications, automotive. IBM Business Partners will find an expanded portfolio of products with which they can leverage their skills, value-add and customer relationships and an expanded network of Business Partners.
Visit the IBM Rational Knowledge Center for latest updates and resources.
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Plug in to PartnerWorld Express Advantage
Do you have clients that sell in the valuable mid-market space? Then you'll want to stay current on all the new Express Advantage solutions and mid-market resources available to IBM Business Partners. One way to stay up to speed is by subscribing to the PartnerWorld Express Advantage RSS feed. It's easy. Just go to the Web page and follow the instructions. You'll receive updates on important product launches, incentives, selling resources, marketing materials, and more.
You can also share your favorite PartnerWorld Express Advantage content by tagging it in Digg (www.digg.com) and del.ici.ous (http://del.icio.us). Leverage the power of these bookmarking technologies. Show your colleagues what you use to help drive new sales opportunities and develop new solutions for mid-sized clients.
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New IBM Power Systems family announcement
The IBM System i™ and IBM System p™ organizations are unifying the value of their server offerings into a single, powerful lineup of Power™ Systems servers based on industry-leading IBM POWER6™ processor technology with support for the IBM i (formerly known as i5/OSš), IBM AIXš, and Linuxš operating systems. This new, single portfolio of Power™ Systems servers offers industry-leading technology, continued IBM innovation, and the flexibility to deploy the operating system that your business requires.
Specifically, being announced are:
IBM Power 595 server
IBM Power 575 supercomputing node
IBM Power 520 and 550 Express and Power 570 servers (previously known as
System p 520 and 550 Express and System p 570)
IBM BladeCenter® JS12 Express blade server
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Discover the Difference! Know Your IBM 2008 has launched!
Know Your IBM (KYI) is an incentive-based e-learning program designed to heighten business partner awareness of IBM solutions and brands. In addition, business partners are rewarded for learning about and recording their sales of targeted IBM solutions. The program's ultimate goal is to help grow Business Partner sales by increasing product knowledge and productivity. Some participating business partners have grown their sales by as much as 20%. Want to know more about this program?
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New success stories! Business Partners grow their businesses with SVI
New case studies reveal how Business Partners are using their Software Value Incentive (SVI) rewards to grow their businesses. Read how SVI is helping businesses like yours to develop new funding incentives for sales teams to invest in training, certification and marketing initiatives. Most importantly, find out how SVI is helping Business Partners realize significant positive impact on their bottom line.
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Complimentary IBM Press SOA book with any IBM Press book purchase
IBM Business Partners receive 40% off IBM Press books. Order today to get your complimentary copy of "The New Language of Business - SOA and Web 2.0."
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IBM Business Partners exchanged ideas across 70 countries
All businesses are challenged to keep pace with changing technologies, market trends and client demands. Finding new ways to collaborate and share ideas about pressing issues is just what IBM Business Partners from across the globe were recently invited to do by participating in the IBM Business Partner Idea Exchange. This two-week online web event was held from February 11-22, providing insight on areas where we can increase our value and improve the way IBM and its Business Partners innovate and collaborate together.
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Automotive Industry Insights
The automotive industry is a dynamic industry that is undergoing massive change. Emerging markets, increased competition, and new regulations are dramatically shaping the business landscape. Technologies such as the Internet, pervasive computing and wireless communication are dramatically shaping the global economy and business landscape. To remain competitive, you can rev up your profit potential with valuable information on the automotive industry on the PartnerWorld website. The site has been recently updated to reflect current trends, marketplace assessments, solutions, and sales aids.
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New PartnerWorld training resources now feature Training Paths
IBM PartnerWorld training resources help you acquire the skills you need to compete and win in the marketplace.The resources now feature the IBM Training Paths. IBM Training Paths identify appropriate courses and plot course sequences to help you reach your skills goals quickly and efficiently. IBM Training Paths lay the groundwork for your personal journey to becoming a world-class resource for your clients, colleagues and company.
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2008 IBM STG Technical Conference - May 12 - 15, Los Angeles, CA
The 2008 IBM Systems & Technology Group Technical (STG) Conference is now open for registration. The IBM STG Technical Conference will take place May 12 to 15 in Los Angeles, CA. It is a great opportunity for technical people to build skills. This will be the premier education event this year for IBM Business Partners who design and architect hardware infrastructure and solutions. IBM Business Partners, be sure to explore savings you can apply to the conference tuition; PartnerRewards Voucher program, IBM Education Pack and System i / POWER Education Coupon. Register Today!
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IBM garners six Channel Champion awards
IBM was named a 2008 CRN Channel Champion in six categories at an awards ceremony in Los Angeles, CA on March 6. The CRN Channel CRN Channel Champions study measures overall Solution Provider perceptions of vendor products and services. The survey is the largest and broadest-based technology integrator market study in the industry.
"IBM is focused on helping our partners grow profitably with solutions and services along with partner programs that expand their ecosystem through collaboration and innovation," said Ravi Marwaha, general manager of IBM Global Business Partners. "We are dedicated to becoming the partner of choice and are honored that the Business Partner community selected IBM as a leader in these categories."
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ChannelWeb: IBM places chips on midmarket Business Partner sales
IBM is making a US$100M investment in the midmarket this year, and Channel Partners stand to gain much of the benefit. That's the message Rich Michos, vice president of worldwide Business Partner strategy for IBM, delivered during the IBM World Premier event at the XChange conference in Las Vegas. In 2008, IBM will be investing $100M in marketing, all in an effort to drive leads in the midmarket, the most rapidly growing sector of the IT space, Michos said.
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IMPACT 2008 delivers great ROI with complimentary certification testing and more
Date: April 6 - 11, 2008
Location: Las Vegas, Nevada
At IMPACT 2008, attendees can save up to US$3600 on complimentary certification exams (up to three per brand for WebSphere, SOA, XML, Tivoli, Information Management, and Rational). The value of IBM technical training is typically valued $725 per day, or $3625 for a week at IMPACT 2008. Plus, attendees receive a coupon for 20% off 14 selected IBM WebSphere training courses, worth up to $6400. Savings your can't miss!
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